422 shoots were extremely proud to facilitate and manage a 3 day shoot for the launch of New Balance Football for Wolfpack. The brand is set to make a big impact next season with a number of premiership stars wearing their boots and also been the official kit supplier for Liverpool, Stoke City, Seville and FC Porto.
The shoot took place at the Space Project in Manchester, using a custom set build and complex lighting rig to create a futuristic look to this launch video. It featured a number of premier league players including; Vincent Kompany, Aaron Ramsey, Fernando Reges, Marouane Fellaini, Adnan Januzaj and a player described as the most beautiful man in the world by our Production Manager – Jesus Nevas.
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If you would like to see some behind the scene's footage from the shoot please click here
The Director, Marie Schuller described the inspiration to this production as a having two elements. “Firstly it’s very energetic, very abstract, unique and avant-garde. The other-side is almost the opposite. It’s very basic, all about the characteristics and an insight into these players personalities.”
Producer- Hera King
Director - Marie Schuller
DOP - Jake Scott
Creative Director - Andy Hawkins
Agency – Wolfpack
Service Producer – Elieen Gartside
Director - Marie Schuller
DOP - Jake Scott
Creative Director - Andy Hawkins
Agency – Wolfpack
Service Producer – Elieen Gartside
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